Podcast: Business in Lockdown – Smart Leadership Advice

Podcast with Lucy Thorpe interviewing Andrew Ford
16th April 2020

Doing good business in lockdown is a tough test of leadership – that’s the message from my latest guest – business advisor Andrew Ford. Andrew and I sat down on either side of a Zoom link to talk about what the best business leaders are doing now during Covid 19 – how they are adjusting their business plans and motivating teams to work well together.

https://www.incloudsolutions.co.uk/business-in-lockdown-smart-leadership-advice/

Media article: Zariance interview with Andrew Ford, Chief Marketing Officer adviser at Cyance

Published 28th April 2019
We cover Andrew's professional journey and recommendations as a marketing, communications and business leader.

Andrew Ford is the Chief Marketing Officer adviser at Cyance, a predictive analytics behavior-based marketing SaaS business, which uses machine-learning and rich data sets to understand online buyer-intent to help marketing and sales identify opportunities, achieve quota and grow CLV.

https://www.zariance.com/reads/interview-with-andrew-ford-chief-marketing-officer-at-cyance/

Video: Andrew Ford - The Pitney Bowes transformation story

Published, 9th June 2017

Impacting Inbound marketing with fundamental market-based planning, complete alliance with sales, and launching with Cyance behaviour-intent marketing, Hubspot, salesforce.com, and integrated / programmatic B2B campaigns across countries and vertical sectors. 75% increase in qualified pipeline, and 66% reduction in resource costs.