Blog: Delivering post-Covid growth series
1. Balance the needs of all stakeholders

The speed of the economic recovery, and accompanying commercial success, during the move out of global pandemic phase, will be dictated by the rollout of the vaccine across more than 200+ countries, how Governments adjust related policy and legislation, and how business leaders adjust to a new world of stakeholder demands.

https://www.linkedin.com/feed/update/urn:li:ugcPost:6803357829571846144?updateEntityUrn=urn%3Ali%3Af...

Podcast: Business in Lockdown – Smart Leadership Advice

Podcast with Lucy Thorpe interviewing Andrew Ford
16th April 2020

Doing good business in lockdown is a tough test of leadership – that’s the message from my latest guest – business advisor Andrew Ford. Andrew and I sat down on either side of a Zoom link to talk about what the best business leaders are doing now during Covid 19 – how they are adjusting their business plans and motivating teams to work well together.

https://www.incloudsolutions.co.uk/business-in-lockdown-smart-leadership-advice/

Media article: Zariance interview with Andrew Ford, Chief Marketing Officer adviser at Cyance

Published 28th April 2019
We cover Andrew's professional journey and recommendations as a marketing, communications and business leader.

Andrew Ford is the Chief Marketing Officer adviser at Cyance, a predictive analytics behavior-based marketing SaaS business, which uses machine-learning and rich data sets to understand online buyer-intent to help marketing and sales identify opportunities, achieve quota and grow CLV.

https://www.zariance.com/reads/interview-with-andrew-ford-chief-marketing-officer-at-cyance/

Video: Andrew Ford - The Pitney Bowes transformation story

Published, 9th June 2017

Impacting Inbound marketing with fundamental market-based planning, complete alliance with sales, and launching with Cyance behaviour-intent marketing, Hubspot, salesforce.com, and integrated / programmatic B2B campaigns across countries and vertical sectors. 75% increase in qualified pipeline, and 66% reduction in resource costs.